The content marketing industry is witnessing a paradigm shift.
The search for the keyword “AI copywriting” is trending upward globally. On Google Trends, between December 2021 and now (August 2022), the search term has maintained an upward trend.
Also trending alongside it are more specific keywords, such as Jasper AI (an AI copywriting tool), best AI copywriting tools, and free copywriting generator.
According to Ubersuggest, a keyword research tool, it is estimated that the word AI writing is searched 4,400 times each month in the United States alone.
Factor in semantically related keywords such as “AI writing assistant,” “content creation tool,” etc., and you’ll see that tens of thousands of people are researching AI writing tools each month.
If you are in the online marketing industry, you’ve probably been seeing a lot of conversations about this as well. Everyone’s talking about them, including content marketing powerhouses such as Neil Patel and Animalz.
And quite a lot of users are adopting them. The goal of this post is to discuss what the popularity of AI copywriting tools means for content marketers and what you should do to stay ahead of the pack.
Let’s begin.
What is AI copywriting?
AI copywriting is the process of using AI copywriting software to create content. This may be a marketing copy, an editorial, or a story. And they work by taking a bit of information from you and turning it into complete content.
You can use them to generate social media ads, social media posts, product descriptions, blog posts, and more.
While they share the same fundamental purpose (creating content), AI copywriting tools are not the same. They differ in many aspects, such as long-form content creation, target users, and AI writing templates.
How does AI copywriting affect online marketing?
Most automated copywriting software programs are geared toward marketing, even though some of them are more versatile. What’s certain is that the #1 target market for AI writing is the marketing industry.
And that’s why they are going to be the most affected. In this section, I assess four ways AI writing is going to change online marketing forever.
Low-Quality Content
From what I have seen across social media platforms, software review sites, and my experience working as a content strategist for one of the AI writing brands, I can tell that lots of users are signing up for AI copywriting every day.
Most of them have no prior experience in content writing, but they are delighted to see what the AI is doing. This has helped them to create a lot of auto-generated content within a short timeframe.
At first, the SEO/content marketing community floated a theory that Google would somehow find a way to identify AI-generated content and penalize websites for it. Google itself has come out to say it’s against the use of AI-generated content and that it’s the same as word stuffing and spam.
It remains to be seen how Google intends to identify AI-generated content from human-generated when a lot of it gets a human touch before finally going live on the web.
While the hope that Google will do something has helped the marketing industry stay calm, marketers were unsettled again when Ryan Law of Animalz, a leading voice in the content marketing industry, published a post saying, “Google will do very little …….
Source: https://readwrite.com/how-to-prepare-for-ai-writing-disruption-in-content-marketing/