This is the first in a miniseries on how businesses can leverage AI writing software in their marketing departments. Does it make sense for your marketing?

While artificial intelligence is by no means new, it continues to progress and expand across many industries. And more businesses are finding ways to introduce AI into different departments. Most recently, marketing teams began using AI in the form of content generators to deal with the ever-growing demand for content production. 

So, we’ve created a miniseries on how businesses can leverage AI writing software in their marketing departments. In this first installment, we’ll cover the basics of this technology and its marketing use cases.

What Does ‘AI Writing’ Mean?

AI writing refers to software that uses artificial intelligence and machine learning technology to generate and improve written content. In other words, you can use it to automate digital marketing processes such as content ideation, production, auditing, SEO optimization and more.

Many AI writing applications are available, each with its own capabilities and features. Some examples of these include:

  • Grammarly
  • Jasper
  • Writesonic
  • Frase
  • Copy.ai 

Related Article: The Case for Artificial Intelligence in Content Marketing Use Cases

How AI Writing Works

AI writing software creates content based on the user’s direction and input. This means, you’ll need to input information such as topic descriptions, keywords, word limit, tone, format, headings and so on. Then, based on this information, it collects data from billions of online sources and pulls content relevant to your subject. 

After the AI writing tool gathers enough material, it uses natural language processing and deep learning to create original text that sounds human-like. Most AI writing systems utilize Generative Pre-trained Transformer 3 (GPT-3) technology. This allows the writing software to predict which words should come next in any given sentence. And it works one word at a time, using context to predict all content moving forward. 

Benefits: Why Are Businesses AI for Content?

So, why are more and more businesses introducing AI writing tools within marketing departments? We talked to marketing and copywriting professionals who have experience with AI writing tools to discover why they use them and how they benefit. 

  • Cost effective: The whole purpose of this software is to automate content generation, saving both time and money. Madhav Bhandari, marketing consultant and founder of Early Stage Marketing, adds, “I’ve been able to grow my blog with just a $49/month investment from 0 to 1,500 monthly visitors. Without the AI writer, this would’ve cost me easily more than $2,000/month.” AI writing software is generally more affordable than outsourcing. And since it works as an inexpensive advertising and marketing tool, it’s a great option for small marketing teams and businesses. 
  • Increase content production: AI writing tools allow you to produce more content in a short period of time. And with a faster production time, you can focus on other essential business tasks. Toby Dao, marketing specialist at Tigren, elaborates, “The benefits are numerous, from increased efficiency to being able to scale your content production. With a few clicks of a button, you can have a whole campaign ready to go without lifting a finger. This is how we greatly improved our content output.” 
  • Avoid writer’s block: AI can help you get your article off the ground by quickly brainstorming headings …….

    Source: https://www.cmswire.com/digital-marketing/ai-writing-software-for-marketing-the-basics-part-1/

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